Apollowear launches men`s underwear site for today`s man
Released on = April 26, 2006, 3:33 pm
Press Release Author = Apollowear.com
Industry = Retail
Press Release Summary = Apollowear.com, a trendy new men\'s underwear store, launches onto the scene offering stylish underwear and swimwear for today\'s young man.
Press Release Body = RALEIGH, NC - April 26, 2006 - Apollowear.com, a premium men's underwear store, is for men who have style, sophistication, and sex appeal-yet the Apollowear man has his own identity.
Apollowear, derived from the two words Apollo and underwear, is understood to celebrate the spirit, strength and sex appeal of today's young men. Apollo, the Greek god of the sun, known for his youthful appearance is representative of what this store is about - Fresh, Sexy, Stylish, Athletic men's underwear for today's man.
"Apollowear underwear is for today's active man- one who is expressive, athletic and body conscious" says a spokesperson for the site. "Apollowear underwear allows men to express their sexuality freely and confidently."
The men's underwear site offers several collections from Koi-Boy underwear, Male Power, and Go Softwear. Later in the summer, Apollowear will also offer its own line of stylish men's underwear, in addition new styles from Calvin Klein and 2(x)ist will be included in the offerings. Apollowear also has a sensual collection of steamy underwear items including silk pieces, studded jockstraps and fitted boxers.
Introductory offers include 25% off entire lines of men's underwear starting with Koi-Boy, free shipping with purchases over $50, and free gifts with purchase. Apollowear is also planning on doing Underwear fashion shows in nightclubs across the country to show off their wares.
Apollowear.com men's underwear caters to today's young consumers, where luxury is important in all aspects of his life.
About Apollowear: Apollowear.com, Raleigh, NC, offers men's underwear and swimwear for the trendy fashion conscious consumer. With a broad base of brands, Apollowear offers emerging styles from the trends seen in Europe and other cultures. Founded in 2006 by the need for stylish men's underwear at reasonable prices without importing from Europe, Apollowear is based in Raleigh, NC. It is an idea inspired by many trips to Germany, France, Italy, Spain and other parts of Europe. Further information is available at www.apollowear.com.
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